A text from "EE" says your reward points are expiring — there are no such points and the link is fake
A text claiming to be EE says your reward points expire soon — click to redeem. EE has no reward scheme. The link leads to a fake page that steals your mobile account credentials; harvested details enable SIM swap or account hijacking.
Also known as: EE reward points scam, fake EE loyalty points text, EE smishing UK, mobile reward points phishing, O2 reward text scam, Vodafone loyalty points scam
Already happened to you? Do this in the next few minutes
- 1 Call your bank or card's fraud line right now. Use the number on the back of your card — not any number from the message or caller. Ask them to stop or reverse the payment and freeze the account.
- 2 If you paid by gift card, wire, or an app (Zelle, Venmo, Cash App): contact that company immediately and report it as fraud. Acting fast sometimes recovers the money.
- 3 Report to the FBI at ic3.gov and the FTC at reportfraud.ftc.gov. The sooner, the better.
What to do right now
- 1 Do not click the link. Forward the scam text to 7726 (free on all UK mobile networks) and delete the message.
- 2 If you clicked the link and entered your EE login details, immediately log into your real EE account at ee.co.uk (typed directly — do not follow any link) and change your password.
- 3 Watch for unexpected one-time passcodes (OTPs) sent to your phone in the hours after clicking the link — these may indicate a SIM swap attempt. Contact EE immediately if you see them.
- 4 If you notice your mobile signal drops completely and your phone shows 'no service', call your mobile operator from another device — your SIM may have been swapped.
- 5 Report to Report Fraud at https://www.reportfraud.police.uk or call 0300 123 2040.
Red flags
- ⚠ EE does not have a reward points or loyalty scheme — any text claiming your EE points are expiring is automatically fake
- ⚠ The link does not go to ee.co.uk — the real EE domain; lookalike domains like 'ee-rewards.co.uk' or 'ee-points-claim.com' are all fraudulent
- ⚠ The message creates urgency by stating only 'X days left' to claim points — real telecom loyalty programmes do not expire with short text warnings
- ⚠ After clicking the link, the page asks for your EE account login, password, date of birth, or full mobile number — legitimate EE pages are reached by navigating to ee.co.uk directly
- ⚠ You receive the text even though you are not an EE customer — scammers send bulk SMS and do not verify network
Known variants
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Merger SIM deactivation call: callers impersonating Three or Vodafone claim that due to the Vodafone-Three merger your SIM will stop working within 24 hours or be blocked. They harvest your name, age, email, and postcode to 'send a replacement SIM' — a data-collection pretext for phishing or account takeover.
Last seen: 9/26/2026
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O2 inactive SIM text: text claiming your SIM will deactivate because you have not signed new Terms and Conditions, with a link to a fake MyO2 login page. Entering credentials hands fraudsters your MyO2 account. O2 never texts about T&C acceptance to avoid SIM deactivation.
Last seen: 10/19/2026
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Sky cold-call discount: caller impersonating Sky offers 30–50% off, asks about last bill to seem credible, harvests date of birth, account password, and sort code. Device variant: caller offers free upgrade device; fake courier collects it, ordering it in victim's name. Reports rose 124% January 2026; still active October 2026.
Last seen: 10/20/2026